Key Takeaways
- Pizza Pack appeared on Shark Tank Season 14 Episode 1, the first live-audience episode in the showโs history.
- Tate Koenig asked for $100,000 for 10% equity.
- The pitch led to offers from Kevin OโLeary, Daymond John, Lori Greiner, and Mark Cuban.
- Mark Cuban offered $1.5 million for 100% of the company.
- Tate chose Lori Greinerโs $100,000 offer for 13% equity.
- After the episode aired, Pizza Pack sold out and received about 22,000 orders on Amazon.
- Pizza Pack is still available through pizzapack.com.
Pizza Pack went into Shark Tank with a simple problem almost every pizza lover knew: leftover slices take over the fridge when they stay in the box. Our founder, Tate Koenig, pitched Pizza Pack on Season 14, Episode 1, asked for $100,000 for 10% equity, and left with a deal from Lori Greiner.
The pitch became one of the standout moments from Shark Tank LIVE. Mark Cuban offered $1.5 million to buy the whole company. Tate turned it down, chose Lori, and Pizza Pack sold out after the episode aired. This is the full story of how a simple pizza storage idea went from a messy fridge problem to a Shark Tank success story.
Before Shark Tank: The Inventor Behind Pizza Pack
Tate Koenig had already been in the Tank before Pizza Pack. In Season 12, he pitched Cheese Chopper, a product made to chop, shred, and store blocks of cheese.
That first pitch did not end in a deal. The Sharks saw potential, but they wanted more sales, stronger proof, and clearer customer feedback. Tate took that lesson seriously.
Two seasons later, he returned with a product built around a stronger everyday problem. Pizza Pack was not an idea on paper. It had sales, customer demand, and a clear use case.
The Pitch: What Tate Koenig Brought Into the Tank
Tate opened with a problem people understood in seconds. A giant cardboard pizza box takes up a whole fridge shelf, even when only a few slices remain.
He asked for $100,000 for 10% equity. At the time of the pitch, Pizza Pack had launched in April 2022 and had already made about $250,000 in sales. Each unit cost about $4 to produce and retailed for $24.99.
The pitch had energy, product proof, and a live demonstration. More important, it showed a simple fix for a real kitchen problem.
What Is Pizza Pack?
Pizza Pack is an expandable, collapsible pizza storage container shaped for leftover slices. It replaces the pizza box in the fridge and helps slices stay separated.
Each Pizza Pack includes 5 microwavable divider trays. The trays keep slices from sticking together and double as small plates when you reheat a single slice.
The container also includes an optional air vent to reduce condensation. It fits slices from pizzas up to 18 inches and uses non-toxic, BPA-free, food-grade silicone. It is microwave, freezer, and dishwasher safe.
The Bidding War: When Five Sharks Wanted a Slice
The Tank did not turn into a quiet product review. It became a real bidding moment.
Kevin OโLeary made the first offer. Daymond John came in with his own terms. Lori Greiner wanted the product. Mark Cuban wanted the full company. Barbara Corcoran and Robert Herjavec stepped away, but the room still had enough interest to turn the pitch into one of the most talked-about moments from the episode.
Every Offer on the Table
|
Shark |
Offer |
Terms |
|
Kevin O'Leary |
$100,000 for 10% equity |
Plus $2 royalty per unit until recouped, then $0.50 per unit in perpetuity |
|
Daymond John |
$100,000 for 20% equity |
Later adjusted to 25% |
|
Lori Greiner |
$100,000 for 20% equity |
Clean equity deal, later negotiated to 13% |
|
Mark Cuban |
$1.5 million |
For 100% of the company outright |
The $1.5 Million Moment
Mark Cubanโs $1.5 million offer gave Tate a direct choice. Sell the company outright or keep building it with a partner.
Tate declined the buyout. He believed Pizza Pack had more long-term value with the right retail partner behind it. That decision became the clearest sign of his confidence in the product.
The Deal: Why Lori Greiner Was the Right Fit
Tate accepted Lori Greinerโs offer of $100,000 for 13% equity. For a product like Pizza Pack, that choice made sense.
Lori has built her Shark Tank reputation around practical consumer products. Pizza Pack fits that lane. It is easy to explain, easy to demonstrate, and useful in a normal kitchen.
The deal also showed how far Tate had come since Season 12. This time, he entered the Tank with numbers, traction, and a product the Sharks understood fast.
What Happened After the Episode Aired
The Shark Tank effect hit fast. Pizza Pack sold out after the episode aired and moved into pre-orders.
In a post-episode interview, Tate said the company received around 22,000 Amazon orders after the broadcast. The live format made the response even faster because viewers saw the energy in the room as it happened.
That moment gave Pizza Pack its biggest trust signal. It was not only a useful product. It was a useful product people rushed to buy.
Pizza Pack After Shark Tank: Where the Brand Stands Today
Pizza Pack is still in business and selling through pizzapack.com. The product line now includes multiple colors, single packs, multipacks, themed bundles, extra trays, and related pizza tools.
It has also grown beyond one Shark Tank moment. The product now sits in the wider kitchen storage space as a simple life ring for people who order pizza often and hate losing fridge space to cardboard boxes.
Why Pizza Pack Works
Pizza Pack works because it solves two common problems at once: space and slice separation.
A cardboard box wastes fridge space. A generic container stacks slices together and often pulls toppings apart. Pizza Pack keeps the slices separated, reduces the space needed, and lets you reheat one slice without moving the rest.
|
Problemย |
Pizza Pack Fixย |
|
Pizza box takes up too much roomย |
Collapsible container expands only as neededย |
|
Divider trays keep slices separated |
|
|
Slices turn soggyย |
Optional vent helps reduce condensation |
|
Reheating gets messyย |
Trays double as microwave-safe platesย |
|
Leftovers need longer storageย |
Freezer-safe design supports frozen storageย |
Shark Tank Season 14 Episode 1: Key Facts
|
Detail |
Information |
|
Showย |
Shark Tankย |
|
Season |
14 |
|
Episode |
1, Season Premiere |
|
Air Dateย |
September 23, 2022 |
|
Special Featureย |
First live-audience episodeย |
|
Founderย |
Tate Koenig |
|
Previous Appearanceย |
Season 12 with Cheese Chopperย |
|
Askย |
$100,000 for 10% equityย |
|
Deal Madeย |
$100,000 for 13% equity with Lori Greinerย |
|
Notable Offerย |
$1.5 million buyout from Mark Cubanย |
|
Sales at Pitchย |
About $250,000 since April 2022ย |
|
Production Cost |
About $4 per unitย |
|
Retail Price at Pitch |
$24.99 |
|
Post-Show Demandย |
Sold out, with around 22,000 Amazon ordersย |
Frequently Asked Questions
What episode of Shark Tank was Pizza Pack on?
Pizza Pack appeared on Season 14 Episode 1 of Shark Tank, which aired in September 2022. It was a special live-audience episode and the only one of its kind in the show's history, which contributed to the immediate surge in orders and attention after the episode aired.
Did Pizza Pack get a deal on Shark Tank?
Yes. Founder Tate Koenig agreed to a deal with Lori Greiner for $100,000 in exchange for 13 percent equity. The deal came after a bidding war between multiple Sharks, including Kevin O'Leary, Daymond John, and Mark Cuban.
Did Pizza Pack accept Mark Cuban's offer?
No. Mark Cuban offered $1.5 million for 100 percent ownership of the company. Tate Koenig declined, choosing instead to partner with Lori Greiner at $100,000 for 13 percent equity because he believed her retail expertise was the right fit for the brand long-term.
What happened to Pizza Pack after Shark Tank?
Pizza Pack sold out completely almost immediately after the episode aired. The company fulfilled approximately 22,000 Amazon orders following the broadcast. Pizza Pack has continued to grow, expanded distribution to Amazon and Walmart, and continues to sell directly at pizzapack.com.
Who is the founder of Pizza Pack?
Tate Koenig is the founder of Pizza Pack. He previously appeared on Shark Tank Season 12 with the Cheese Chopper, which did not secure a deal. He returned two seasons later with Pizza Pack and secured a deal on the Season 14 premiere in front of the show's first and only live audience.
Why did Tate Koenig choose Lori Greiner over Mark Cuban?
Koenig chose Lori Greiner for her expertise in retail consumer products and her relationships with QVC. Despite Mark Cuban's $1.5 million offer to buy the entire company, Koenig believed that partnering with Greiner while retaining ownership would build more long-term value for the brand and for himself.
What does Pizza Pack actually do?
Pizza Pack is an expandable, collapsible, airtight pizza storage container that replaces the cardboard pizza box in the fridge. It comes with five microwavable divider trays that keep slices separated and double as plates for reheating. It features an optional air vent to prevent soggy slices, fits pizzas up to 18 inches, and is made from BPA-free food-grade silicone. It is microwave-, freezer-, and dishwasher-safe.
Where can I buy Pizza Pack?
Pizza Pack is available directly at pizzapack.com, on Amazon, and at Walmart. Ordering directly from the website supports the brand and includes the full range of colors and multi-pack options.ย
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Now that weโve talked about pizza for the last 15 minutes, go order that pizza I know youโve been craving this past week; you deserve it, but donโt forget to order your Pizza Pack to go with it.